DESIGNER GLASSES & SPECIALIST LENSES
LINCOLN & SLEAFORD
Your local opticians since 1901
DESIGNER FRAMES FROM BRANDS INCLUDING RAY-BAN, TOM FORD & OAKLEY
PRECISION ESSILOR® LENSES INCLUDING AI-POWERED VARILUX® XR, EYEZEN® BLUE-LIGHT PROTECTION, AND ULTRA-RESPONSIVE TRANSITIONS®
INDEPENDENT FAMILY-RUN OPTICIANS SINCE 1901
Need expert advice on frames or lenses? Call your local Dixons Opticians today:
LINCOLN:
SLEAFORD:
PREMIUM EYEWEAR & BESPOKE LENS CONSULTATIONS
AI-POWERED VARIFOCALS FOR SEAMLESS VISION
Varifocal lenses with AI technology provide smooth transitions between near, intermediate, and distance vision effortlessly.
CUSTOM PRESCRIPTION SUNGLASSES FOR UV PROTECTION
Tailored prescription sunglasses combine optimal vision correction with full protection against harmful ultraviolet rays outdoors.
PRECISION LENS MEASUREMENTS WITH VISIOFFICE X
Advanced Visioffice X technology captures accurate facial and eye measurements for perfectly fitting lenses every time.
WHY CHOOSE US FOR YOUR PRESCRIPTION GLASSES?
As an independent, family-run practice with branches in Lincoln and Sleaford, Dixons Opticians provides unbiased advice and a curated selection of high-quality frames and lenses, with aftercare is included at no extra cost. You can book an eye test with our opticians, or if you already have a prescription bring it to Dixons for a bespoke fitting with our designer frames and Essilor lenses.
Our collection of designer frames includes not only high-tech but also affordable models. If you are looking for a pair that feels and looks just right for you, we can help you find it. We also offer a selection of non-branded frames for those looking for a more understated option. One of our styling experts will work with you looking at the styles and offer an honest opinion to assist you.
Unsure which glasses are right for you? Call our Lincoln or Sleaford team for a friendly, no-pressure chat:
LINCOLN:
SLEAFORD:
YOUR HOME FOR DESIGNER EYEWEAR
Discover an unparalleled range of designer frames in the heart of Lincolnshire. We are proud stockists of Ray-Ban, Oakley, Prada, Tom Ford, and Tiffany & Co, alongside a wide selection of premium lifestyle brands like Joules and Ted Baker.
HIGH-PERFORMANCE LENSES BY ESSILOR®
Your sight deserves the best, which is why we utilise Essilor’s industry-leading lens technology. Whether you need single, bi-focal or varifocal lenses, seamless transitions or digital eye strain relief, our qualified dispensing opticians are here to guide you. We combine professional expertise with advanced optics to deliver a vision solution that is uniquely yours.
Varilux® XR series™
A varifocal lens that knows how your eyes really move. Powered by artificial intelligence, the Varilux® XR series™ lens can predict how you look at things, so you experience instant sharpness in motion* and seamless transitions from near to far.
Eyezen®
For life that is led on screen, Eyezen® is here to relax and protect your eyes from harmful blue light.
Transitions® GEN S™
Combining technology, colours and lifestyle, the new Transitions® GEN S™ is ultra-responsive to light, offering a spectacular colour palette and provides HD vision at the speed of your life.
Crizal®
Providing an invisible shield that protects your eyes and your lenses, all Crizal® coatings have unique technologies and benefits including reducing reflections from oncoming vehicle headlights. Crizal® is the finishing step that amplifies corrections with protection.
Blue UV™ Filter System
Filter at the very heart of the lens reduces exposure to light from sun in an optimal, clear lens for everyone, every day.** Blue UV™ Filter System makes your life more comfortable.
Transitions® Style Mirrors
Coming in four different colours, these mirrored photochromic lenses let you create an eye-catching look. With the tint and mirror intensity will adapt when moving indoors to outdoors.
* Varilux® XR series™ – in-life consumer study – Eurosyn – 2022 – France (n=73 varifocal lens wearers).
** Blue UV Capture™ lens feature filters at least 20% of blue-violet light (between 400-455nm as stated by ISO TR 20772:2018). For Polycarbonate concave lenses, the blue-violet light filtering percentage might be slightly lower. Extremely low residual tint resulting from absorbing blue-violet light.
THE PERFECT FIT: VISIOFFICE X TECHNOLOGY
We combine 125 years of experience with state-of-the-art Visioffice X technology. Whether you need standard single vision or bespoke AI-powered varifocals, our interactive system takes 3D measurements of your eyes to ensure your Essilor lenses are fitted with sub-millimetre precision for instant, effortless clarity.
-
Ultra-Precise: 3D digital measurements for sub-millimetre accuracy.
-
Bespoke Comfort: Tailored to how you naturally move your eyes.
-
Full Range: Expertly fitting everything from single vision to high-tech Varilux® varifocals.
CUTTING-EDGE TECHNOLOGY. FIVE-STAR CARE.
125 years of history. 50+ five-star reviews. From designer frames to specialist clinical care in Lincoln and Sleaford, discover why our community has trusted us with their sight for over a century.
Outstanding independent opticians providing outstanding customer service delivered by highly qualified and experienced professionals. My family and I have been treated by Dixons Opticians for many years for both spectacles and contact lenses and have never had cause to complain.
TIM M.
Google review
Fantastic service - wouldn’t go anywhere else.
Very friendly staff and great choice of glasses and sunglasses.
KELLY C.
Yell review
Great service, helpful and friendly staff, I have been a customer of Dixons Opticians for many years. I would definitely recommend them not only to someone looking for an optician, but they have a great selection of sunglasses too.
GRAHAM B.
Facebook review
OUR BRANCHES
LINCOLN BRANCH
194 High Street,
Lincoln,
Lincolnshire, LN5 7AL
01522 523786
OPENING HOURS:
Monday – Saturday: 09:00 - 17:00
Sunday: Closed
SLEAFORD BRANCH
6 Riverside Shopping
Centre,
Sleaford,
Lincolnshire, NG34 7PD
OPENING HOURS:
Monday – Saturday: 09:00 - 17:00
Sunday: Closed